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Fans Threw a Twitter Party and the Rays Didn’t Show
Podcast: Why the Tampa Bay Rays should use Twitter! During the last two games of the ALCS (American League Championship Series) there were hundreds of Rays fans watching the game and Tweeting with...
View ArticleMarketing 2.0 What Does it Mean?
This podcast is a brief introduction to Bernie Borges’ forthcoming book: Marketing 2.0: Bridging the Gap Between Seller and Buyer. Targeted publish date April 2009. So, what exactly do I mean by...
View ArticleChristmas Eve Message from Bernie Borges
In this brief year end podcast I reflect on our 2008 podcasts and look ahead to 2009. In 2008 Chuck Palm and I have brought you podcasts on SEO, paid search marketing and social media marketing trends....
View ArticleYou’re Addicted to Twitter if You…
One of the most exciting developments in 2008 was the rapid growth of Twitter. Much has been written about it. Hubspot recently released their first annual State of the Twittersphere Q4 2008 report....
View ArticleWeb Marketing Predictions for 2009
I’ve been so busy writing my social media marketing book (due out this spring) that I didn’t get around to blogging my web marketing predictions for 2009. Turns out there are several good predictions,...
View ArticleWeb 3.0 Getting Closer with Google Friend Connect
I’ve been blogging about and speaking about the evolution of search engine optimization for some time now. I’ve blogged that SEO should become SO. I recently blogged that SEO is getting harder in 2009....
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The Benefits of a Social Media Marketing Strategy
The following is an excerpt from my book: Marketing 2.0: Bridging the Gap Between Buyer and Seller on the Social Web… There are many benefits to a social media marketing strategy. Here is a short list...
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Staffing Strategies for Social Media Marketing
In this excerpt from my Marketing 2.0 book, I discuss staffing strategies for social media marketing…One of the benefits I described is the ability to tap into staff wherever they may be in the org...
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What if Thomas Jefferson was a Blogger?
Every Independence Day I read the Declaration of Independence. I don’t tire of it. Each year I get goose bumps as I read it. The clarity of voice in our founding fathers in the historical document is...
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